Why I'm writing to just one person now
I'll be honest: I find traditional networking hard. You know the ones, where you go round the circle and everyone shares what they do and where they're from (insert your own Blind Date gif here). Whether it's social anxiety or that feeling of not being quite enough, when it gets to my turn, I clam up.
So when I spotted the first Manchester You Are The Media lunch on LinkedIn, I spent a few days looking at their website before I finally bit the bullet and booked. The theme was being authentic in your media, and I knew it was exactly where I am with my business right now.
I came away so inspired that I've completely rethought my content.
I have also attended a Co Working Crew co-working day and heard from the fantastic Penny Brazier about being human with our connections and how she has reframed a lot of her sales around the idea of ‘Having a lovely chat’.
The big change
I'm writing to one person. When you try to speak to everyone, you end up speaking to no one.
So I've gone through my content ideas for the coming months and asked myself:
Am I talking to one person?
Would I say this out loud over a coffee?
Have I shared how it felt, not just what happened?
Would it help someone, and would I be happy for a dream client to read it?
Does it end with a question, a nudge or an invitation?
If the answer isn't yes to all of them, it doesn't go out.
I've already put it into practice. I made a video reacting to a Waitrose campaign, and it was fine, but it just didn't feel like me. It went in the bin. Compare that to the one I made about Diet Coke (my true love) and reading, which felt completely natural.
What this means for you
You might see a little less of me, but everything I share will be real. No posting on set days just because I "should". No rushed posts that don't say anything.
So I'd love to know: what's one thing you could share this week that would sound more like you? And if you're not sure where to start, get in touch. I'm always happy to have a chat.
