Isn’t a company or charity blog a bit 2000’s?

No!

Have you considered the following?

A well thought out and written blog can increase website traffic, increased traffic can lead to increased sales.

• Effective blog content can be repurposed into Social Media content.

• Professionally written blogs can increase customer trust in your brand.

• You can use a blog post to answer common questions your clients may have.

• You can use a blog to promote new products or services you may have.

How can you go about starting a blog?

Consider if you want to have stand alone blog, or a series on a particular topic relevant to your company or charity.

If you have a new product or service you can promote, consider how you want to do this in a blog format. Do you want to include a lot of text or combine with eye-catching imagery? Blogs are traditionally a text heavy medium but adding images can increase client retention.

Consider if you need a ‘Call to action’ on your blog. Do you want clients to buy into a new service, share your blog, complete a form, or answer a question? How can you best incorporate your CTA into your blog?

Consider how long you would like your blog to be. Short and punchy, or more in-depth?

Look into SEO Keyword optimisation, like you would with your website content. Make sure your content is high quality.

Ensure your blog can easily be shared via email and social media. The more a blog post is shared, the higher results you will see.

I have had the privilege or writing a lot of blog posts for my clients and would be very happy to assist you in setting up a blog. Get in contact today.